Beauty posts

Ariana Grande Makes $1 Million In Less Than 24 Hours Due To R.E.M. Beauty Launch

Ariana Grande has officially become the only music artist to make $1 million, in less than 24 hours, from a cosmetic brand launch.

On November 13th, Ariana Grande hosted the R.E.M. Beauty experience exclusively on Instagram. Fans were allowed to get a sneak peek of the collection, and shop Grande’s latest beauty venture.

R.E.M. Beauty is a cosmetic brand which focuses on affordable beauty and futuristic branding. Even though the packaging isn’t spectacular, the pop star offers customers great pricing. 

Each launch for R.E.M. Beauty will be divided into its own chapter. The global launch for the brand was known as  chapter one. This chapter was called ultraviolet by Grande on her Instagram. 

Influencers and celebrities received an astronaut helmet and the latest R.E.M. Beauty products. These products consisted of highlighters, an eyeshadow palette, lipstick, lashes, and eyeliner to represent Grande’s iconic makeup look. 

Many consumers were excited to learn that R.E.M. Beauty is for all skin tones. Fenty Beauty inspiration? 

Even though most reviews are by people who received a PR package, I haven’t seen many reviews by consumers. Until then, Ariana Grande will be a threat in the beauty and music industry. 

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