There are over one billion users on Tiktok alone, and 50% of these users dream to be popular. Admiring popular Tiktokers like Charli D’Amelio, Addison Rae, and Loren Gray is fine, but it can set unrealistic standards. Many young content creators will tend to post content for “clout”. Social media is the new era of living a fake persona, and young content creators tend to be living it blindly.
In this interview, I had the opportunity to talk to Lonnie Marts IIV. Lonnie Marts IIV is a popular content creator on various social media platforms, and he uses his platform to post comedy content. Lonnie Marts IIV rise to on social media, especially Tiktok, was not easy. Lonnie’s strategy to grow on Tiktok took dedication, studying the algorithm, and creating content that was true to him. It took one person on social media to speak to Lonnie V IIV one day that resulted in the great videos that Lonnie posts especially the God and Gabriel content.
1.) Thank you so much for taking the time out of your day for this interview. First, would you mind introducing yourself?
Lonnie Marts IIV: “My name is Lonnie Marts IIV. I go by Lonnie IIV because Lonnie Marts was taken on most platforms already. I had to get creative and do some bad math and get Lonnie IIV. I am a comedy content creator on a mission to create refreshing comedy content that helps inspire people. I am 25 years old, and I am from Florida. I have been doing content for ten years. Fun fact, I recently blew up on Tiktok January of last year.”
2.) Being a content creator allows creators to showcase their creativity 24/7. how did you start uploading and creating content on social media?
Lonnie Marts IIV: “I started uploading content on Tiktok thanks to Gary Vaynerchuk. I used to stay up until 4 A.M. watching Logan Paul, Liza Koshy, and King Buck making vines. I used to watch these videos wishing that it was me. Gary V told me to get on Tiktok. He was not actually talking to me, he was talking to his audience on social media. I like to imagine he was talking to me personally. I realized I had to be consistent and put out five videos a week. I put aside two hours a week. I found memes that were funny, and I had my first viral video in six months. It is pretty crazy. My first video was actually in middle school of my friend and I. I made my friend cry, and I realized it was not funny. I uploaded one video a year, and I failed at it.”
3.) Many content creators tend to lose their niche or tend to disconnect with their audience overtime. how do engage with your fans and produce genuine content?
Lonnie Marts IIV: “It is very easy to lose touch when you feel out of your niche. I think If you stumble into the fame, like I did, you tend to not know what to do next. Right now, I am launching my Twitch stream within the month. I hang out with my fans, and I show my personal side with them. I am still trying to figure it out myself. In terms of genuine content, it is hard to make sure I put out content true to me. I do not want to perform content that the viewers want to see. I have definitely put out what the audience wants to see before my ideas, and I am straying away from that strategy. It is not good for longevity.”
4.) Since it is black history month, black creators are very important to highlight this month and beyond. What tips do you have for young creators to grow on social media?
Lonnie Marts IIV: “I asked my friends to describe me in three words. A lot of people said funny, positive, uplifting, and encouraging. That helped me figure out my persona. Make content out of your persona, but figure out who you are. Every trend you do let it stem from that. Also, make sure you have fun with the content. After and before you blow up, make sure you are having fun and being consistent. Figure out your unique voice, find inspiration, do not copy, and make sure you always have fun.”
5.) How has social media affected your life?
Lonnie Marts IIV: “It made me do what I want to do. I used to work at a job I hated, but I made plenty of money for my age. Social media has allowed me to do what I love, and I want that for everybody. I want everybody to find what they love doing even if they were not paid for it. It has opened up doors for me, and it has allowed me to meet amazing people. Also, it have better boundaries who I do and don’t give my energy too.”
6.) What are some things people wish they knew about content creators?
“I wish people knew that content creators might make incredible videos, but some people’s personality is”spicy flour” Celebrities are people at the end of the day. There are some people who work hard, and there are some who do not. There are some people who are kind. As a content creator it takes work, but they are also people just like yourself. “
7.) I know you have some legendary things in store for the future you may or may not can discuss. how can people stay updated with you on your journey?
Lonnie Marts IIV: “My name is Lonnie Marts IIV on every social platform. You can follow me on Facebook and Snapchat. You can also follow me on Twitch and get notified for my live streams. “