Who would have ever thought that Madison Beer and Vanessa Hudgens would ever launch a skincare line together?
We Are Know Beauty is a new skincare brand started by Vanessa Hudgens, Madison Beer, and Dr. Karen Chinonso Kagha. Even though many people did not even know that Beer and Hudgens were even friends, I have to admit that their skin is always glowing on the gram.
Vanessa Hudgens posted the news on her Instagram by stating, “I’ve been working away behind-the-scenes on a project for over a year now…and I’m so excited to bring @weareknowbeauty into the world in partnership @madisonbeer and @drkarenk! Anyone that knows me knows I’m a maximalist when it comes to skincare, but I always thought there should be an easier way to figure out what’s actually right for your skin. KNOW Beauty is a smarter way to build a skincare routine that takes the guesswork out of the process.”
We Are Know Beauty helps customers juggle their skincare routine while understanding the impact of genetic and lifestyle factors. Many people tend to forget that no matter how much their favorite influencer posts their favorite skincare products, genetics are basically the nucleus of the skin. While researching the brand, they claim to be “the first brand to combine your DNA and daily habits to create your ideal routine.”
It is no surprise that products launched by celebrities will be a pricey. The DNA kit, which requires mouth swabs, its $95.00. The DNA kit gives customers a personal DNA analysis for their skin. We Are Know Beauty also offers cleansers, moisturizers, eye creams, and masks starting at $20.00. Customers can also shop bundles of various products starting at $56.00.
Madison Beer has not yet posted about her new skincare brand on social media, but I hope that Hudgens and Beer have a lot of success with this new venture.