Beautycon: The Revolutionary Two Day Beauty Convention


Beautycon is truly an extraordinary and an magical experience for everyone of all ages. Children, teenagers, and parents can enjoy Beautycon. “Beautycon is best described as a cross between a Sephora cosmetics store, a music festival and Disney World”-New York Times. Beautycon is one of the fastest growing festivals that has been around for less than a decade! Beautycon NYC this year was a two day convention, which means double the fun. Beautycon this year brought the hottest and best brands in health and wellness. So many empowering activities happen at Beautycon. For example, Zendaya spoke on a panel at Beautycon NYC discussing the colourism in the entertainment industry. The twenty one year old actress stated that  she is the industry’s “acceptable version of a black girl.” Zendaya feels that using her power is important to show that all black women are beautiful.


I was glad to see some of my favorite brands at Beautycon NYC this year. The brands apart of Beautycon this year included Urban Decay, Shea Moisture, Revlon, Yes to, Essie, NYX, and many more awesome brands. PSA, Beautycon we need Fenty Beauty at the next Beautycon!  Celebrities and influencers that attended Beautycon NYC this year included Zendaya, Laverne Cox, Paris Hilton, Lucy Hale, Holland Roden, Toyko Stylez, Young MA, Jay Versace, and so many more awesome and influential people.


Beautycon has a mission to challenge beauty standards and redefine what beauty means. Empowerment and was definitely a strong theme at Beautycon NYC this year. Beautycon is truly a great experience not just for makeup lovers. In my opinion, you can have your best experience at Beautycon. Moj Mahdara, the brains behind Beautycon, realized that there was a lack of diversity in the media.  At Beautycon NYC, I learned so much from the vary of panels there. Also, you get to also learn more about the awesome brands that Beautycon you might not have been aware of before. Beautycon also has the best photo booths with amazinggg lighting(I spelled amazing like that on purpose). Do not worry if you can not attend Beautycon in New York City. Beautycon is a global movement that takes places at London and California as well.