It looks like Instagram is deciding to remove bonuses, but why?
There is no doubt that people were excited when they found out that Instagram will start paying creators. Some creators were cashing out $10,000 monthly from reels bonuses alone. On the other hand, it looks like Instagram has decided to temporarily remove the program.
Business Insider exclusively reported the news, and the news came at quite a surprise. Even though bonuses were a great incentive, the requirements were quite impossible for small creators. For some creators, you needed to have over two millions views for a payout of $8,000.
She people were bragging that they were making thousands of dollars monthly from Instagram alone. It looks like they may need to fid other streams of income from bonuses.
One of the sole reasons why this may be happening is due to short form content. With 60 second videos becoming popular around the globe, many social media platforms are having a problem with monetizing. Compared to YouTube, creators are able to make $10,000 or more from one video. This is due to most YouTube videos being over five minutes, and of course advertising dollars.
Unlike Youtube, over 90% of users are uploading short form content. This results in averting becoming difficult on Instagram.
When you scroll through your Instagram, you might notice that there will be a sponsored post in between your feed.
Additionally, Meta has laid off over 30% of employees late 2022. Has this resulted in the bonuses being taken away?
There is no specific timeline as to when the bonus pay program is coming back. On the other hand, I wish Meta would have announced these news late 2022 before abruptly inconveniencing creators.
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Instagram’s decision to pause bonuses may be a reflection of the company’s changing priorities. It could also be an indication of the challenges Instagram is facing, such as user engagement and competition from other social media platforms.