Playlist Live: The Mistreatment of Black Creators and the Rapid Decline of the Social Convention

Playlist live is one of the most prestigious and memorable conventions regarding social media. For over a decade, Playlist Live has been the go to place to meet one’s favorite creator, attend informative panels, and absorb the secrets to becoming a top creator yourself. Many of the top creators in the Tiktok, YouTube, Instagram, or Twitter space have most likely attended or heard of Playlist Live. Even though this may sound positive, many people ask “is Playlist Live still a thing?” The social convention itself tends to repeat the same schedule every year with no change of scenery. The creators can be recycled, the events are always the same, and the owners don’t welcome in Black and diverse creators. While looking at this years talent list, many of the creators had thousands to millions of followers(which is always the case). On the other hand, many Black creators were missing from this list. I have been attending Playlist Live for close to four years now, and the mistreatment of Black creators is appalling.

While attending VIP Tiktok events(a company that appreciates their creators) and MeetMe Live events, various creators are always present. On the other hand, it tends to be a common occurrence of Playlist Live employees shunning out Black talent at their events. When a creator attends Playlist Live, becoming a featured creator is a dream come true. Not only do you get paid, you get to meet your creator friends. Furthermore, you get to attend VIP events held by Playlist Live and their sponsors. There were many Black creators, who bought a ticket, and claimed that they emailed Playlist Live regarding featured creator status. While talking to these creators, their impact was present with have millions of followers(mostly on Tiktok). 
Playlist Live is marketed to fans who love and breathe social media as their drug. On the other hand, the activations for fans this year was horrible. The downstairs lobby had so many empty space to fill a circus in there. Second, customers who bought tickets were constantly walking around the venue due to boredom. Lastly, it seems that Playlist Live prioritized money over their customers. It was very evident with this years Playlist Live compared to the event in 2020. In 2020, the entire venue was packed like a Black Friday sale at the mall. Moving around without bumping into someone was a rare occurrence. This years Playlist was quite the opposite. With so much empty space throughout the entire venue, it was evident that people are ultimately becoming over Playlist. Not including the top Black creators, repeating the same schedule, and not being the #1 convention anymore will lead to their downfall. I’m quite afraid if Playlist Live doesn’t fix their diversity issue and their priorities, the convention will be even more on a decline.

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