| The first-ever Social Media Week took place in New York City from May 12–14, showcasing the power and value of social media to brands while spotlighting top creators as panelists. The event served as a bridge between brands and creators, emphasizing the importance of content, collaboration, and the role of influencers in generating millions of dollars in revenue for businesses. Presented by Adweek, it was no surprise that the event featured major industry leaders from companies like Marriott, Lyft, Cosmopolitan, L’Oréal, and more. These professionals shared insights on how they work directly with creators, how they select them, and the strategies brands are using today—especially useful for those working in influencer marketing. While Social Media Week made an impressive debut, especially with its launch in NYC, here are a few of my favorite (and least favorite) moments from the event: What I Loved: Hearing from top brand professionals. It was incredible to hear firsthand from people who work at top-tier brands—brands many people dream of working with. They shared valuable tips on how they use social media, collaborate with creators, stay innovative, and more. Even better, the audience had the opportunity to ask questions during the panels. Networking opportunities. With the event spanning over five floors, there was plenty to do and tons of people to meet. The networking was nonstop and definitely a highlight. Non-stop activities and panels. There was always something happening. Each floor hosted various panels, with the main stage reserved for the biggest ones. One unique activity even allowed attendees to sign up to hug puppies—though I was super jealous I couldn’t participate! Insider tips from brands. One of my favorite takeaways was from a panel where brands explained that they’re increasingly prioritizing shares over likes when it comes to engagement. Shares indicate a deeper level of interest and investment from audiences, making them more valuable from a marketing perspective. What I Didn’t Love: No chance to connect with panelists. There wasn’t any time to speak with panelists after their sessions. The panels ran back to back with no breaks in between unless it was lunch or a panel was on a different floor. In my opinion, there should be a 5–10 minute break after each panel to allow for casual networking or quick follow-ups. The ticket price. This could be a pro or a con depending on your perspective, but the price of a Social Media Week ticket was steep—especially in this economy. That said, if you make the most of it, the knowledge and connections you gain can make the investment worth it. Social Media Week NYC was just the beginning. If you’re a creator, brand, or marketer looking to level up, this event proves why staying ahead in the digital world matters. |
You may also like...
Popular Posts
Scream to Silence: The Inside Story of Why ‘Scream Queens’ Ended
Boo and View: The Best Halloween Movies To Watch This Fall
Barbie: A Cultural Icon Exhibit – A Nostalgic Experience in NYC barbie®: A Cultural Icon
How Justin Bieber’s Label Sabotaged the Success of Journals
